There are three well-known, institutionalized ways of investing your money. With the Banking Industry, you can deposit money into Certificates of Deposit and Money Markets. With the Securities Industry, you can buy Stock, Bonds, and combinations of the two. In the Insurance Industry you can purchase life insurance and annuities.
Each way of investing has its own pros and cons. However, each system believes that it is the best solution. Amusingly, each method is eager to point out the others’ shortcomings. Navigating these waters requires reflection, evaluation and balance—and dare we say guidance from fiduciaries like us.